GENERAL
PORTISHEAD ARTICLES
PORTISHEAD FIND PLACE ON UK MAP
Magazine: Billboard, October 8, 1994
Section: Artists & Music PORTISHEAD
FINDS PLACE ON U.K. MAP Self-Made Short Film Helps Market Go!Beat Act
LONDON--The obscure West Country town of
Portishead is little more than a dot on a very large-scale map of the
British Isles, but its namesake, a unique, left-of-center,
dance/pophybrid duo, is threatening to make its mark around the world.
The group's album "Dummy" was
released here by Go!Beat, the dance arm of Go!Discs, Aug. 22 to a welter
of acclaim from all quarters of the press, including dance and rock
magazines (Q called it "perhaps the year's most stunning debut
album") and daily newspapers such as The Observer and The Times. It
had an impressive debut at No. 32 on the U.K. album chart--despite a
predictable absence of daytime airplay--and, according to Go!Beat, has
sold some 20,000 units in the U.K. so far.
Even though the 1994 Mercury Music Prize
took place only a fortnight ago, "Dummy" has become one of the
earliest tips for the 1995 contest.
The album is already garnering good press
and public response in Europe, where the duo of Geoff Barrow and Beth
Gibbons has been on an extensive promotional tour. The set is due to be
released by London Records in the U.S. Oct. 18.
The key to Portishead's sound and success
thus far has been an ethereal and filmic feel, masterminded by Barrow
and including samples from such bands as Weather Report, Isaac Hayes,
and War, and prominent use of Fender Rhodes and synthesizer sounds from
the vintage hand-controlled theremin. The effect is heightened by the
intimate but unsettling lyrics and vocals of Gibbons. Backing the duo
throughout the album are Portishead's unofficial third member, engineer
Dave MacDonald, as well as music director Adrian Utley and players Clive
Deamer, Gary Baldwin, and Tim Bishop.
Barrow, from Weston-Super-Mare (to the west
of Bristol), and Gibbons, from the city suburb Keynsham, met in a
government-funded musical training program in 1991. Barrow first worked
as a tape-op at the local Coach House studio, where "Dummy"
was recorded, and Gibbons has sung in local bands for a decade.
The album has invited comparisons with other
dance-flavored Bristol-area acts, such as Circa/Virgin's Massive Attack
and 4th & Bway/Island's Tricky.
Two singles, "Numb" and "Sour
Times," have already been released from the album in Britain, with
a third, "Glory Box," due Nov. 7.
Portishead is known not only for its unusual
use of film as a promotional medium, but for the duo's growing
reputation as remixers, namely for singles by Gabrielle, Depeche Mode,
Primal Scream, Paul Weller, and fellow Bristol band Federation. However,
Barrow and Gibbons plan to temporarily pull in their remix shingle as
they concentrate on their own recording career, with plans for a
follow-up album and selected live work.
Early reaction to "Dummy," says
band manager Caroline Killoury, "has been incredible." She
cites Holland, Belgium, and Sweden as early European supporters.
"Everyone's come on board so quickly. Press have been calling us on
it, and I think its because it's so fresh, but I don't think any of us
expected it to happen so quickly."
Prior to the album's release, Portishead
completed a 10-minute monochrome film, "To Kill A Dead Man,"
that was premiered by Go! Beat during a promotional night in June at the
Prince Charles cinema in London's Leicester Square (on a bill with the
specially selected 1971 British thriller "Get Carter,"
starring Michael Caine). The film was then released locally with
mainstream release such as "Body Of Evidence" and
"Reservoir Dogs," and was featured at several domestic and
European film festivals. Go! Discs press officer Tony Cream says plans
are afoot for the film to be used in a similar way at colleges in the
U.S.
"A lot of interviews I've been doing
ask about us being very visually based," says Barrow. "But I
never thought of it like multimedia thing. We just thought we'd make a
film instead of the normal pop video, then we could take stills from it
and use them as artwork for the album, but it meant we could also write
a soundtrack for 10 minutes, which we wouldn't otherwise have got a
chance to do. I don't like the way so much money is spent on video when
there's so many struggling film makers around."
Barrow plays down the cinematic references
in his music, but the album holds a particular affinity with the
soundtrack work of John Barry. "I like films from the late '60s
into the '70s, and the way that [film music writers], if they wanted to
create suspense, they didn't have synthesizers--they had an orchestra or
band, and would experiment with sound through old equipment. I'm kind of
anti-technology. We use a lot of old, mechanical instruments. It's not
just soundtracks [that influence me], but all kinds of music from the
year dot. The only modern music I can get into is hip-hop. That's a
major influence."
The "To Kill A Dead Man" film has
given Go! Beat an extra option at the retail level. The HMV store in
Barrow's home base of Bristol mounted a window display featuring a dummy
sitting on a red cinema seat, watching the film on a continual loop--a
visual which captured customers' imagination, says the store's assistant
manager, Robert Campkin.
"There was a lot of interest in the
display. A lot of customers stopped to look, because it was something
out of the ordinary. It proved to be a very successful piece of
promotion, and sales of the album increased as a result."
The "Dummy" title also inspired an
audacious promotional campaign by Go! on the day of the album's U.K.
release when, Cream says, he and the band bought a "team" of
mannequins, painted them blue, and planted them in a series of highly
visible locations, such as the Eros statue in Piccadilly Circus and
Camden Lock in the north of the city.
The gambit was inspired by an episode of the
classic British TV scifi series "Dr. Who," in which dummies
came too life and terrorized London. But Cream says the real-life
experiment had unexpected results. "Some of them were taken away by
the police because there was a bomb scare that day in Oxford Street. But
we had someone taking photographs of them --quite a lot of them got seen
-- and it ran as a story inn the New Musical Express and the Observer. I
know at least one person who's got half of one of the dummies in his
office."
Radio reaction to "Dummy" has
largely been outside daytime rotations, but this is no surprise, says
Killoury. "It's very mellow and latenight, not the sort of thing
that's going to be playlisted during the day."
Supporters have included veteran broadcaster
Bob Harris, who has ben featuring the track "Strangers" from
the album on his evening shows on Greater London Radio, the BBC's local
London station.
"The reaction has been fantastic, and I
love it," says Harris. "It's such an innovative album. The
description 'present day urban blues' fits it very well. Soul comes in
so many forms--you don't have to be Otis Redding to have soul--and the
album's part of an amazing surge of really good music coming out of the
U.K. right now, at last." Harris cites the current albums by
Massive Attack and Ride as other examples. |